Visit our Christmas Gift Finder
The Fortune at the Bottom of the Pyramid, Revised and Updated 5th Anniversary Edition: Eradicating Poverty Through Profits (Hardback)
  • The Fortune at the Bottom of the Pyramid, Revised and Updated 5th Anniversary Edition: Eradicating Poverty Through Profits (Hardback)
zoom

The Fortune at the Bottom of the Pyramid, Revised and Updated 5th Anniversary Edition: Eradicating Poverty Through Profits (Hardback)

(author)
£32.99
Hardback 432 Pages / Published: 17/04/2014
  • Not available

This product is currently unavailable.

  • This item has been added to your basket

Drawing on Prahalad's breakthrough insights in The Fortune at the Bottom of the Pyramid, great companies worldwide have sought to identify, build, and profit from new markets amongst the world's several billion poorest people, while at the same time helping to alleviate poverty. Five years after its first publication, this book's ideas are no longer "theory": they are proven, profitable reality. In the 5th Anniversary Edition, Prahalad thoroughly updates his book to reveal all that's been learned about competing and profiting "at the bottom of the pyramid." Prahalad outlines the latest strategies and tactics that companies are utilizing to succeed in the developing world. He interviews several innovative CEOs to discuss what they've learned from their own initiatives, including the Unilever business leader who's built a billion-dollar business in India. You'll find a new case study on Jaipur Rugs' innovative new global supply chain; updates to earlier editions' key cases; and up-to-the-minute information on the evolution of key industries such as wireless, agribusiness, healthcare, consumer goods, and finance. Prahalad also offers an up-to-date assessment of the key questions his ideas raised: Is there truly a market? Is there scale? Is there profit? Is there innovation? Is this a global opportunity? Five years ago, executives could be hopeful that the answers to these questions would be positive. Now, as Prahalad demonstrates, they can be certain of it.

Publisher: Pearson Education (US)
ISBN: 9780133829136
Number of pages: 432
Weight: 668 g
Dimensions: 229 x 164 x 34 mm

You may also be interested in...

International Business
Added to basket
Industry and Empire
Added to basket
How Asia Works
Added to basket
£9.99
Paperback
Managing Across Cultures
Added to basket
The International Business Environment
Added to basket
The Oxford Handbook of Innovation
Added to basket
The Economist Guide to Country Risk
Added to basket
Doing Business in Emerging Markets
Added to basket
Competing Values Leadership
Added to basket
International Business Strategy
Added to basket
Chinese Rules
Added to basket
£9.99
Paperback
International Business, Global Edition
Added to basket

Please sign in to write a review

Your review has been submitted successfully.