• Sign In / Register
  • Help
  • Basket0
The books you love, the emails you want
Time is running out, opt in before 25 May or you'll stop hearing from us
Yes Please
The Female Brand: Using the Female Mindset to Succeed in Business (Hardback)
  • The Female Brand: Using the Female Mindset to Succeed in Business (Hardback)
zoom

The Female Brand: Using the Female Mindset to Succeed in Business (Hardback)

(author)
£16.99
Hardback Published: 04/08/2009
  • Not available

This product is currently unavailable.

  • This item has been added to your basket

Check Marketplace availability

Women make up 51 per cent of the workforce, but only a tiny two per cent are Fortune 500 CEOs. Which begs the question: why do talented women have trouble succeeding in business? In "The Female Brand", Kaputa says that to succeed beyond the mid-level in American corporations women must build a successful career identity - a brand - that's authentic, focused, and relevant, built around their aptitudes as women and their personal strengths. Drawing on some of the latest findings of experts in the science of the female brain and in gender research, Kaputa shows women how to use these aptitudes and perceptions to brand themselves more effectively. Inspirational yet practical, any woman will come away motivated with a clearer perspective on how they can apply these ideas to create more confidence and career success.

Publisher: Nicholas Brealey Publishing
ISBN: 9780891062844
Weight: 454 g
Dimensions: 229 x 152 x 20 mm

You may also be interested in...

How To Deal With Difficult People
Added to basket
Leadership
Added to basket
DK
£5.99
Paperback
How Google Works
Added to basket
£10.99
Paperback
Scrum
Added to basket
£9.99
Paperback
Get Things Done
Added to basket
£10.99
Paperback
The One Minute Manager Meets the Monkey
Added to basket
Agile Project Management in Easy Steps
Added to basket
Start a Small Business
Added to basket
Project Management
Added to basket
DK
£5.99
Paperback
Getting Things Done
Added to basket
£13.99
Paperback
Managing People
Added to basket
DK
£5.99
Paperback

Reviews

Please sign in to write a review

Your review has been submitted successfully.