The Fashion Designer Survival Guide, Revised and Expanded Edition: Start and Run Your Own Fashion Business (Paperback)
  • The Fashion Designer Survival Guide, Revised and Expanded Edition: Start and Run Your Own Fashion Business (Paperback)
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The Fashion Designer Survival Guide, Revised and Expanded Edition: Start and Run Your Own Fashion Business (Paperback)

(foreword), (author)
£16.99
Paperback 304 Pages / Published: 22/05/2008
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Mary Gehlhar, author, industry authority, and consultant to hundreds of designers, including Zac Posen, Twinkle by Wenlan, Rebecca Taylor, and Cloak, gives readers behind-the-scenes insights and essential business information on creating and sustaining a successful career as an independent designer.

With advice from fashion luminaries including Donna Karan, Tommy Hilfiger, Cynthia Rowley, Diane von Furstenberg, Richard Tyler, and top executives from Saks Fifth Avenue and Barneys New York, this fully updated and revised edition of The Fashion Designer Survival Guide addresses the latest trends in apparel and accessories, the newest designers, an updated introduction, and a new foreword by Diane von Furstenberg, Designer and President of the Council of Fashion Designers of America (CFDA).

The Fashion Designer Survival Guide provides the necessary tools to get a fashion line or label up and moving on the right track, including:How to create a viable business planFiguring out how much money you need, where and how to get it, and how to make it last, including the latest on private equityThe best sources for fabric and materialsNavigating the pitfalls of production both at home and abroadMarketing, branding, and getting the product into the stores and into the customer's closetsRomancing the press, dressing celebrities, and creative publicity techniquesProducing a runway show that will get results

Publisher: Kaplan AEC Education
ISBN: 9781427797100
Number of pages: 304
Weight: 522 g
Dimensions: 246 x 189 x 18 mm


MEDIA REVIEWS
"For anyone interested in being a fashion designer or working in the fashion industry, "The Fashion Designer Survival Guide" is the quintessential must-read." -Tim Gunn, Bravo's Project Runway

"For anyone seeking to compete and succeed in our crowded and highly competitive industry, Mary's comprehensive advice is required reading." -Peter D. Arnold, President, Cynthia Rowley

"It takes more then just a creative idea to succeed as a fashion designer. "The Fashion Designer Survival Guide" will help bring ideas to the marketplace. It is a comprehensive overview of the business side of fashion that offers detailed practices and specific tools that are required to become a working designer." -Steven Kolb, Executive Director, Council of Fashion Designers of America


"For anyone interested in being a fashion designer or working in the fashion industry, "The Fashion Designer Survival Guide" is the quintessential must-read." --Tim Gunn, Bravo's Project Runway
"For anyone seeking to compete and succeed in our crowded and highly competitive industry, Mary's comprehensive advice is required reading." --Peter D. Arnold, President, Cynthia Rowley
"It takes more then just a creative idea to succeed as a fashion designer. "The Fashion Designer Survival Guide" will help bring ideas to the marketplace. It is a comprehensive overview of the business side of fashion that offers detailed practices and specific tools that are required to become a working designer." --Steven Kolb, Executive Director, Council of Fashion Designers of America

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