The Face of the Firm: Corporate Hegemonic Masculinity at Work (Hardback)Michele Rene Gregory (author)
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Publisher: Taylor & Francis Ltd
Number of pages: 320
Weight: 590 g
Dimensions: 229 x 152 x 23 mm
"Michele Gregory's The Face of the Firm is a detailed study of what was happening in the late 1980s in advertising and computing industries. But it is also much more in charting continuities with and differences from business today, including how the two industries, then distinct and largely separate, have now become so closely intertwined. It is a 'must read' not only for those committed to the critical analysis of gender, diversity and organizations, but also those concerned with HRM, ICTs, and technology more generally."
Jeff Hearn, OErebro University, Sweden; University of Huddersfield, UK; author of Men of the World
"In this compelling book, Professor Gregory considers the role of hegemonic masculinity in creating and proscribing gendered roles, work, and experiences in advertising and computing industries in the United Kingdom and the United States. The rich, multi-method study documents disparities between beliefs, attitudes, perceptions, and experiences of corporate men and women as they work and live. Relevant to countless other industries, organizations, and settings, this book provides eye-opening evidence of the continued need to pursue gender equality and inclusion."
Myrtle Bell, University of Texas at Arlington