The Experience Economy: Work Is Theater & Every Business a Stage (Hardback)
  • The Experience Economy: Work Is Theater & Every Business a Stage (Hardback)
zoom

The Experience Economy: Work Is Theater & Every Business a Stage (Hardback)

(author), (author)
£25.00
Hardback 272 Pages
Published: 01/04/1999
Notify me when available

Stay one step ahead and let us notify you when this item is next available to order.

Future economic growth lies in the value of experiences and transformations--good and services are no longer enough. We are on the threshold, say authors Pine and Gilmore, of the Experience Economy, a new economic era in which all businesses must orchestrate memorable events for their customers. The Experience Economy offers a creative, highly original, and yet eminently practical strategy for companies to script and stage the experiences that will transform the value of what they produce. From America Online to Walt Disney, the authors draw from a rich and varied mix of examples that showcase businesses in the midst of creating personal experiences for both consumers and businesses. The authors urge managers to look beyond traditional pricing factors like time and cost, and consider charging for the value of the transformation that an experience offers. Goods and services, say Pine and Gilmore, are no longer enough. Experiences and transformations are the basis for future economic growth, and The Experience Economy is the script from which managers can begin to direct their own transformations.

Publisher: Harvard Business Review Press
ISBN: 9780875848198
Number of pages: 272
Weight: 566 g
Dimensions: 241 x 165 mm

You may also be interested in...

Hooked
Added to basket
£12.99
Hardback
Velocity
Added to basket
£16.99
Paperback
Crossing the Chasm
Added to basket
Growth Hacker Marketing
Added to basket
The Luxury Strategy
Added to basket
Let's Get Real Or Let's Not Play
Added to basket
Hug Your Customers
Added to basket
£12.99
Paperback
SPIN® -Selling
Added to basket
£25.99
Paperback
The Psychology of Selling
Added to basket
Building Strong Brands
Added to basket
Contagious
Added to basket
£9.99
Paperback
The Challenger Sale
Added to basket
How Brands Grow
Added to basket
£24.99
Hardback
Raving Fans!
Added to basket
£9.99
Paperback

Please sign in to write a review

Your review has been submitted successfully.

env: aptum
branch: