Today's business executive must understand Internet technology well enough to ask intelligent questions, set appropriate expectations, and make appropriate decisions. The Essential Guide to Internet Business Technology is the complete non-technical briefing on today's key Internet technologies, written specifically for business decision-makers. Authors Kipp Martin cover every key aspect of Internet technology from a business point of view, delivering expert insight and advice you can act upon. They begin by reviewing Web content development, and the new business opportunities made possible by XML and related technologies. They offer practical guidance on choosing choose Internet service providers, Application Service Providers, and Aggregators. The book also includes a detailed e-commerce update, with lessons learned from the dotcom crash, successful and failed e-business models, and practical techniques for Internet marketing, security, and database integration.
Publisher: Pearson Education Limited