Your Waterstones card is changing, introducing...
The Entrepreneurial Engineer: How to Create Value from Ideas (Hardback)
  • The Entrepreneurial Engineer: How to Create Value from Ideas (Hardback)

The Entrepreneurial Engineer: How to Create Value from Ideas (Hardback)

(author), (author), (author), (author), (author)
Hardback 492 Pages / Published: 21/10/2013
  • We can order this

Usually despatched within 3 weeks

  • This item has been added to your basket
Authors, educators and successful entrepreneurs wrote this textbook with the primary goal of maximising your chance of entrepreneurial success. It is designed to encourage those wanting to start a business and those who have already begun. It includes guidance, instruction and practical lessons for the prospective entrepreneur. The book focuses on early stage financing of a start-up company, beginning with an emphasis on constructing an effective business plan, including writing techniques to help convey your message, and preparing solid financial statements. This 'why' and 'how' of writing a business plan is followed by recommendations on raising outside capital. Important topics include developing your marketing strategy, recruiting and managing creatives and managers, and retaining effective employees. Legal structures, negotiation strategies, and economic evaluation of opportunities are also discussed. The book concludes with a chapter on project management. It includes many engineering economy topics, sufficient for those taking the FE exam.

Publisher: Cambridge University Press
ISBN: 9781107024724
Number of pages: 492
Weight: 1070 g
Dimensions: 253 x 177 x 28 mm

You may also be interested in...

Added to basket
William Armstrong
Added to basket
Crossing the Chasm
Added to basket
The Language of Physics
Added to basket
Verilog by Example
Added to basket
BTEC First in Engineering Student Book
Added to basket
Brunel in Bristol
Added to basket
BTEC National Engineering, 3rd ed
Added to basket


Please sign in to write a review

Your review has been submitted successfully.