The Effects of Cause-related Marketing on Customers' Attitudes and Buying Behavior - Applied Marketing Science/Angewandte Marketingforschung (Paperback)Denise Steckstor (author)
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Publisher: Springer Fachmedien Wiesbaden
Number of pages: 176
Weight: 258 g
Dimensions: 210 x 148 x 13 mm
Edition: 2012 ed.
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