The Economist: Organisation Culture 2nd edition: How corporate habits can make or break a company (Paperback)

An organisation's culture reflects a company's values and behaviour, or simply put, "the way things are done round here". It can determine whether or not a company has a competitive advantage, and sets it up for success or failure. Corporate culture influences whether people wish to join the company, how hard employees work, and the working relationships with customers, suppliers and other stakeholders. But understanding what a corporate culture is, and how to develop and maintain it, is no easy task. Full of real life case studies from companies as diverse as Ikea, GE, Microsoft, Google, eBay, McDonalds, Procter & Gamble, Unilever, Wal-Mart and Tesco, and a series of wide-ranging practical exercises, this revised and updated book will help managers understand how company culture can help the firm prosper. It explains: - why culture is a vital component of corporate success; - ways to define and measure an organisation's culture; - how to align organisational culture with strategy; - the common mistakes of "culture change" programmes; - the importance of keeping culture dynamic, responsive and resourceful.