from 2 Hours* Last Christmas
delivery dates Free UK Standard Delivery On all orders over £25 Order in time for Christmas 18th December by 1pm 2nd Class |
20th December by 1pm 1st Class Free Click & Collect From 2 hours after you order*
The Economist: Business Strategy 3rd edition: A guide to effective decision-making (Paperback)Jeremy Kourdi (author)
Strategy is about understanding where you are now, where you are heading and how you will get there. There is no room for timidity or confusion. Although the CEO and the board decide a company's overall direction, it is the managers at all levels of the organisation that will determine how the vision can be transformed into action. In short, everyone is involved in strategy.
But getting it right involves difficult choices: which customers to target, what products to offer and the best way to keep costs low and service high. And constantly changing business conditions inevitably bring risks. Even after business strategy has been developed, a company must remain nimble and alert to change, and view strategy as an ongoing and evolving process.
The message of this guide is simple: strategy matters, and getting it right is fundamental to business success - this book will show you how.
Publisher: Profile Books Ltd
Number of pages: 320
Weight: 314 g
Dimensions: 214 x 134 x 26 mm
You may also be interested in...
Would you like to proceed to the App store to download the Waterstones App?