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The Economics of Marketing - The International Library of Critical Writings in Economics Series 95 (Hardback)
  • The Economics of Marketing - The International Library of Critical Writings in Economics Series 95 (Hardback)
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The Economics of Marketing - The International Library of Critical Writings in Economics Series 95 (Hardback)

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£285.00
Hardback 768 Pages / Published: 28/10/1998
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The Economics of Marketing is an authoritative collection of previously published articles which demonstrates the contribution of economics to the field of marketing. It includes articles that deal with the economic history of marketing practices and contains both classical and contemporary economic analyses relevant to marketing management. Topics covered include the history of marketing, channels of distribution, product strategies, promotion and advertising, pricing policy and limiting competition. This volume will be of interest to economists and those academics working in the field of business and management studies and will contribute to a new dialogue between the two disciplines.

Publisher: Edward Elgar Publishing Ltd
ISBN: 9781858987958
Number of pages: 768
Weight: 1863 g
Dimensions: 169 x 244 mm

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