• Sign In / Register
  • Help
  • Basket0
The Economics of Attention: Style and Substance in the Age of Information (Hardback)
  • The Economics of Attention: Style and Substance in the Age of Information (Hardback)
zoom

The Economics of Attention: Style and Substance in the Age of Information (Hardback)

(author)
£23.50
Hardback 316 Pages / Published: 12/05/2006
  • We can order this

Usually despatched within 3 weeks

  • This item has been added to your basket
If economics is about the allocation of resources, then what is the most precious resource in our new information economy? Certainly not information, for we are drowning in it. No, what we are short of is the attention to make sense of that information. With all the verve and erudition that have established his earlier books as classics, Richard A. Lanham, here, traces our epochal move from an economy of things and objects to an economy of attention. According to Lanham, the central commodity in our new age of information is not stuff but style, for style is what competes for our attention amidst the din and deluge of new media. In such a world, intellectual property will become more central to the economy than real property, while the arts and letters will grow to be more crucial than engineering, the physical sciences, and indeed economics as conventionally practiced. For Lanham, the arts and letters are the disciplines that study how human attention is allocated and how cultural capital is created and traded. In an economy of attention, style and substance change places. The new attention economy, therefore, will anoint a new set of moguls in the business world - not the CEOs or fund managers of yesteryear, but new masters of attention with a grounding in the humanities and liberal arts. Lanham's "The Electronic Word" was one of the earliest and most influential books on new electronic culture. "The Economics of Attention" builds on the best insights of that seminal book to map the new frontier that information technologies have created.

Publisher: The University of Chicago Press
ISBN: 9780226468822
Number of pages: 316
Weight: 688 g
Dimensions: 237 x 181 x 30 mm

You may also be interested in...

The Dark Net
Added to basket
£9.99
Paperback
The Second Machine Age
Added to basket
The Net Delusion
Added to basket
£10.99
Paperback
How We Became Posthuman
Added to basket
The Art of Immersion
Added to basket
£13.99
Paperback
The Most Human Human
Added to basket
Smart Cities
Added to basket
£12.99
Paperback
Social Engineering
Added to basket
The Cluetrain Manifesto
Added to basket
The Future of the Professions
Added to basket
The New Digital Age
Added to basket
£10.99
Paperback
Hackers & Painters
Added to basket
£14.50
Paperback
You Are Not A Gadget
Added to basket
Society and the Internet
Added to basket
The Filter Bubble
Added to basket
£9.99
Paperback

Reviews

Please sign in to write a review

Your review has been submitted successfully.