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The Economics of Advertising - Routledge Library Editions: Advertising (Hardback)
  • The Economics of Advertising - Routledge Library Editions: Advertising (Hardback)
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The Economics of Advertising - Routledge Library Editions: Advertising (Hardback)

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£105.00
Hardback 256 Pages / Published: 21/03/2013
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What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion.

First published in 1934.

Publisher: Taylor & Francis Ltd
ISBN: 9780415818032
Number of pages: 256
Weight: 499 g
Dimensions: 235 x 159 x 18 mm

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