The Economics of Abundance: Affluent Consumption and the Global Economy - New Directions in Modern Economics Series (Hardback)Brendan Sheehan (author)
Hardback 224 Pages / Published: 31/08/2010
- We can order this
This book addresses the challenge posed by J.K. Galbraith over 50 years ago to make a constructive contribution to a different style of economic analysis - the economics of abundance. It identifies a system of abundance inhabited by the `people of plenty' and illustrates that the driver of growth in this system is spending by affluent consumers. This timely book provides essential heterodox economic theory to explain this spending and explore its key drivers and constraints. The greatest threat to this system is under-consumption. Brendan Sheehan explains how the system spontaneously responds by creating the institution of marketing, which amplifies the drivers of spending and relaxes the constraints. However, all this has implications for the way in which markets work. He expertly builds on themes first identified by J.K. Galbraith to introduce a new conceptual framework - that of corporate-guided markets for branded products. Written in a comprehensive style, this book will prove a valuable resource for academics in various fields, including: economic and social history, sustainability, sociology, social psychology, cognitive psychology, marketing and cultural studies.
Publisher: Edward Elgar Publishing Ltd
Number of pages: 224
Dimensions: 156 x 234 mm
You may also be interested in...
Please sign in to write a review
Simply reserve online and pay at the counter when you collect. Available in shop from just two hours, subject to availability.
Thank you for your reservation
Your order is now being processed and we have sent a confirmation email to you at
When will my order be ready to collect?
Following the initial email, you will be contacted by the shop to confirm that your item is available for collection.
Call us on or send us an email at
Unfortunately there has been a problem with your order
Please try again or alternatively you can contact your chosen shop on or send us an email at