The Dynamics of International Strategy (Paperback)
  • The Dynamics of International Strategy (Paperback)
zoom

The Dynamics of International Strategy (Paperback)

(author), (author)
£80.99
Paperback 304 Pages
Published: 29/04/1999
  • In stock
  • Free UK delivery

Usually dispatched within 2-3 working days

  • This item has been added to your basket

International strategy affects everyone: from the planning departments of large multinational organizations and the governments trying to attract their investment to the managers of small or medium-sized firms, the owners of neighbourhood stores and the employees of all companies. It is an increasingly important part of undergraduate business and management and MBA courses but is marginalised by mainstream strategy texts. Written by academics who also work as industrial consultants this comprehensive and accessible text provides an introduction to the key issues in strategic management within an international context. Using well-known strategy frameworks, as well as introducing new concepts, students will be able to make sense of the dynamics of international competition and international strategy.

Publisher: Cengage Learning EMEA
ISBN: 9781861520159
Number of pages: 304
Weight: 454 g
Dimensions: 231 x 154 x 17 mm


MEDIA REVIEWS

1. Introduction PART 1: THE NATURE OF INTERNATIONAL STRATEGY 2. The Context and Economics of International Strategy 3. Regional Strategy 4. The Dynamics of International Competition 5. The Role of Culture in International Strategy PART 2: ISSUES OF CO-ORDINATION 6. The International Corporate Structure Model 7. The Multidomestic Form 8. The Global and International Exporter Forms 9. The Transnational Form PART 3: NEW PATHWAYS 10. International Strategy in Services 11. Co-operation in International Strategy 12. The Management of International Strategic Alliances 13. International Strategy and Learning 14. Conclusion: Looking Forward References Index

You may also be interested in...

Redefining Global Strategy
Added to basket
£25.00   £8.00
Hardback
Putin's Oil
Added to basket
£40.00
Hardback
Management in 10 Words
Added to basket
International Financial Management
Added to basket
£56.99
Mixed media product
International Strategy
Added to basket
European Business and Marketing
Added to basket
Broker, Trader, Lawyer, Spy
Added to basket
Money and Power
Added to basket
£16.99
Paperback
Industry and Empire
Added to basket
£14.99
Paperback
The Oxford Handbook of Innovation
Added to basket
How Asia Works
Added to basket
£10.99
Paperback
Chinese Rules
Added to basket
£9.99
Paperback
Brick by Brick
Added to basket
£10.99
Paperback

Please sign in to write a review

Your review has been submitted successfully.

env: aptum
branch: