• Sign In
  • Help
  • My Basket0
The DIY Guide to Powerful Publicity (Paperback)
  • The DIY Guide to Powerful Publicity (Paperback)
zoom

The DIY Guide to Powerful Publicity (Paperback)

(author)
£18.95
Paperback 192 Pages / Published: 09/10/2006
  • We can order this

Usually despatched within 3 weeks

  • This item has been added to your basket

Check Marketplace availability

Split into two parts, the first covers theory in an accessible and jargon-free way. As well as outlining various dos and don'ts, the section looks at planning, audiences and style, and reveals the copywriter's tricks and techniques. Chapter topics include planning and research, beginning writing, editing and grammar and discovering your creativity. Part 2 examines chapter by chapter the main pieces of publicity material out there - news releases, press ads, fundraising and sales letters and so on - and explains how to produce the very best of each.

Publisher: Directory of Social Change
ISBN: 9781903991732
Number of pages: 192
Dimensions: 234 x 156 mm

You may also be interested in...

Hegarty on Advertising
Added to basket
Get Up to Speed with Online Marketing
Added to basket
Mid-Century Ads
Added to basket
£15.00
Hardback
100 Ideas that Changed Advertising
Added to basket
Positioning: The Battle for Your Mind
Added to basket
Basics Advertising 03: Ideation
Added to basket
The Adweek Copywriting Handbook
Added to basket
Ogilvy on Advertising in the Digital Age
Added to basket
The Wizard of Ads
Added to basket
£13.99
Paperback
100 Ways to Create a Great Ad
Added to basket
How to Write a Good Advertisement
Added to basket
Advanced Google AdWords
Added to basket
Primalbranding
Added to basket
£11.99
Paperback

Reviews

Please sign in to write a review

Your review has been submitted successfully.