The Testaments out now
The Discourse of Tourism and National Heritage: A Contrastive Study from a Cultural Perspective (Hardback)
  • The Discourse of Tourism and National Heritage: A Contrastive Study from a Cultural Perspective (Hardback)
zoom

The Discourse of Tourism and National Heritage: A Contrastive Study from a Cultural Perspective (Hardback)

(author)
£57.99
Hardback 435 Pages / Published: 14/12/2015
  • We can order this

Usually dispatched within 2 weeks

  • This item has been added to your basket
The Discourse of Tourism and National Heritage: A Contrastive Study from a Cultural Perspective presents an in-depth research study in the field of online tourism promotion. It focuses on the national online promotion of UNESCO World Heritage Sites, on two different types of websites - institutional and commercial - from three countries, Romania, Spain and Great Britain. The book analyses the way in which each country combines various modes to create a virtual brochure with a promotional message from both institutional and commercial positions. In doing this, it studies the organization of the websites and their webpages, as well as the lexico-grammatical and visual features of their promotional messages. The theoretical framework used is Systemic Functional Linguistics (Halliday 1985, 1994; Kress and van Leeuwen 1996, 2006; Halliday and Matthiessen 2004). The results are compared in relation to the types of websites and to the countries in which they were produced. These are further interpreted from a cultural perspective, showing that the findings can be accounted for by cultural variability, in particular the dimension of context (Hall 1976, 1990, 2000).

Publisher: Cambridge Scholars Publishing
ISBN: 9781443882194
Number of pages: 435
Weight: 703 g
Dimensions: 212 x 148 x 36 mm
Edition: Unabridged edition

You may also be interested in...

British Sign Language: Teach Yourself
Added to basket
The New Penguin Russian Course
Added to basket
The Language Instinct
Added to basket
How to Argue with a Cat
Added to basket
Japanese Hiragana & Katakana for Beginners
Added to basket
The Etymologicon
Added to basket
£8.99
Paperback
The Wee Book a Glesca Banter
Added to basket
Babel
Added to basket
£9.99   £7.99
Paperback
An Unkindness of Ravens
Added to basket
Think Again
Added to basket
The Will to Power
Added to basket
Lost in Translation
Added to basket
Have You Eaten Grandma?
Added to basket

Please sign in to write a review

Your review has been submitted successfully.