The Development of Scientific Marketing in the Twentieth Century: Research for Sales in the Pharmaceutical Industry - Studies for the Society for the Social History of Medicine (Hardback)Jean-Paul Gaudilliere (author), Ulrike Thoms (editor)
Hardback 288 Pages / Published: 01/03/2015
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The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.
Publisher: Taylor & Francis Ltd
Number of pages: 288
Weight: 522 g
Dimensions: 235 x 159 x 18 mm
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