• Sign In / Register
  • Help
  • Basket0
The Definitive Guide to Entertainment Marketing: Bringing the Moguls, the Media, and the Magic to the World (Paperback)
  • The Definitive Guide to Entertainment Marketing: Bringing the Moguls, the Media, and the Magic to the World (Paperback)
zoom

The Definitive Guide to Entertainment Marketing: Bringing the Moguls, the Media, and the Magic to the World (Paperback)

(author), (author)
£34.99
Paperback 368 Pages / Published: 18/05/2015
  • We can order this

Usually despatched within 4-6 weeks

  • This item has been added to your basket

Entertainment Marketing NOW:

Every Platform, Technology, and Opportunity

Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more

Reflects powerful trends ranging from smartphones to globalization

Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution

By industry insiders with decades of experience as leaders and consultants

Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever-and it's changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow...any content, on any platform, in any market, worldwide.

You'll master innovative new ways to grab consumers' attention and wallets fast...make your experiences wannasee, haftasee, mustsee...drive more value through social platforms, mobile technologies, and integrated marketing strategies...overcome challenges ranging from bad buzz to piracy...fully leverage licensing, merchandising, and sponsorships...and successfully market all forms of entertainment.

Publisher: Pearson Education (US)
ISBN: 9780134194677
Number of pages: 368
Weight: 476 g
Dimensions: 232 x 178 mm
Edition: 2nd edition

You may also be interested in...

Marketing For Dummies
Added to basket
Do Purpose
Added to basket
£8.99
Paperback
Brilliant Selling
Added to basket
£12.99
Paperback
Web Marketing All-in-One For Dummies
Added to basket
Jab, Jab, Jab, Right Hook
Added to basket
Contagious
Added to basket
£8.99
Paperback
Raving Fans!
Added to basket
£7.99
Paperback
Growth Hacker Marketing
Added to basket
100 Great Marketing Ideas
Added to basket
Hooked
Added to basket
£12.99
Hardback
Selling
Added to basket
DK
£5.99
Paperback
The Sell
Added to basket
£14.99
Paperback
Sales for Non-Salespeople
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.