In the third book of his popular trilogy on creating and sustaining arts organizations, Michael Kaiser reveals the hidden engine that powers consistent success. According to Kaiser, successful arts organizations pursue strong programmatic marketing campaigns that compel people to buy tickets, enroll in classes, and so on-in short, to participate in the organization's programs. Additionally, they create exciting activities that draw people to the organization as a whole. This institutional marketing creates a sense of enthusiasm that attracts donors, board members, and volunteers.
Kaiser calls this group of external supporters the family. When this hidden engine is humming, staff, board, and audience members, artists, and donors feel confidence in the future. Resources are reinvested in more and better art, which is marketed aggressively; as a result, the"family" continues to grow, providing even more resources. This self-reinforcing cycle underlies the activities of all healthy arts organizations, and the theory behind it can be used as a diagnostic tool to reveal-and remedy-the problems of troubled ones.
This book addresses each element of the cycle in the hope that more arts organizations around the globe-from orchestras, theaters, museums, opera companies, and classical and modern dance organizations to service organizations and other not-for-profit cultural institutions-will be able to sustain remarkable creativity, pay the bills, and have fun doing so!
Publisher: University Press of New England
Number of pages: 212
Weight: 435 g
Dimensions: 229 x 152 x 20 mm
"Michael Kaiser has written an invaluable guide to managing arts organizations for success and sustainable growth. His clear insights are accompanied by a deliberate approach and simple tools specifically designed to help small and midsize arts organizations tackle what can otherwise feel like complicated and overwhelming tasks. Loaded with 'aha moments, ' The Cycle should be read and reread as an ongoing resource that can be shared with colleagues."--Anita Contini, Bloomberg Philanthropies "American Journal of Arts Management"
"The third in Kaiser's trilogy on managing arts organizations, this volume is prescriptive, straightforward, and realistic."-- "Publishers Weekly"
"The next best things to having Michael Kaiser, 'the turnaround king, ' in one's office, may just be having a copy of The Cycle: A Practical Approach to Managing Arts Organizations on one's bookshelf. This third book in a trilogy affords palpable arts-managerial advice that takes on a different life with each read."-- "American Journal of Arts Management"