The Customer Continuum: Strategic Key Account Development - Irish management briefings (Paperback)
  • The Customer Continuum: Strategic Key Account Development - Irish management briefings (Paperback)
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The Customer Continuum: Strategic Key Account Development - Irish management briefings (Paperback)

(author)
£35.00
Paperback Published: 01/06/1998
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This text examines how to determine which of your current or prospective accounts merit investment. It introduces a key account development and management mechanism which should help you to determine when an investment-intensive, relationship-based sales approach is appropriate.

Publisher: Oak Tree Press
ISBN: 9781860760969

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