The Customer Continuum: Strategic Key Account Development - Irish management briefings (Paperback)Deric McCann (author)
Paperback Published: 01/06/1998
- Not available
This text examines how to determine which of your current or prospective accounts merit investment. It introduces a key account development and management mechanism which should help you to determine when an investment-intensive, relationship-based sales approach is appropriate.
Publisher: Oak Tree Press
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