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The Cultural Dimension of Global Business (Paperback)
  • The Cultural Dimension of Global Business (Paperback)
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The Cultural Dimension of Global Business (Paperback)

(author), (author)
£48.99
Paperback Published: 10/07/2012
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Demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of global business. The Cultural Dimension of Global Business provides a foundation for understanding the impact of culture on global business and global business on culture. Learning Goals Upon completing this book readers will be able to: * Understand the interaction between global business and culture * Discuss comparative values and cultural differences * Recognize the importance of understanding nonverbal communication patterns prevalent in the international business arena * Be familiar with three functional processes critical to success in conducting global business: negotiating, partnering, and managing * Identify strategies for coping with culture shock

Publisher: Pearson Education (US)
ISBN: 9780205900725
Weight: 334 g
Dimensions: 228 x 152 x 9 mm
Edition: 7th International edition

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