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The Corporate Reputation of Multinational Corporations: An Analysis of Consumers' Perceptions of Corporate Reputation and its Effects Across Nations - Handel und Internationales Marketing Retailing and International Marketing (Paperback)
  • The Corporate Reputation of Multinational Corporations: An Analysis of Consumers' Perceptions of Corporate Reputation and its Effects Across Nations - Handel und Internationales Marketing Retailing and International Marketing (Paperback)
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The Corporate Reputation of Multinational Corporations: An Analysis of Consumers' Perceptions of Corporate Reputation and its Effects Across Nations - Handel und Internationales Marketing Retailing and International Marketing (Paperback)

(author)
£59.99
Paperback 181 Pages / Published: 07/11/2017
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Cathrin Huber investigates the reputation of multinational corporations and provides novel insights and important implications for researchers and managers based on theoretical considerations and empirical analyses. She shows that country-specific factors like cultural or political factors, but also institutional differences between countries as well as firm-specific resources in a country influence the corporate reputation-consumer behavior relationship. Additionally, an overview of the main cultural approaches and how they influence consumers' corporate reputation perceptions is given.

Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
ISBN: 9783658197636
Number of pages: 181
Weight: 2703 g
Dimensions: 210 x 148 mm
Edition: 1st ed. 2018

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