The Connected Company (Paperback)
  • The Connected Company (Paperback)
zoom

The Connected Company (Paperback)

(author), (author)
£17.99
Paperback 312 Pages / Published: 05/12/2014
  • In stock

Usually dispatched within 24 hours

  • This item has been added to your basket
Your local Waterstones may have stock of this item. Please check by using Click & Collect
The future of work is already here. Customers are adopting disruptive technologies faster than your company can adapt. When your customers are delighted, they can amplify your message in ways that were never before possible. But when your company's performance runs short of what you've promised, customers can seize control of your brand message, spreading their disappointment and frustration faster than you can keep up. To keep pace with today's connected customers, your company must become a connected company. That means deeply engaging with workers, partners, and customers, changing how work is done, how you measure success, and how performance is rewarded. It requires a new way of thinking about your company: less like a machine to be controlled, and more like a complex, dynamic system that can learn and adapt over time. Connected companies have the advantage, because they learn and move faster than their competitors. While others work in isolation, they link into rich networks of possibility and expand their influence. Connected companies around the world are aggressively acquiring customers and disrupting the competition. In The Connected Company, we examine what they're doing, how they're doing it, and why it works. And we show you how your company can use the same principles to adapt - and thrive - in today's ever-changing global marketplace.

Publisher: O'Reilly Media, Inc, USA
ISBN: 9781491919477
Number of pages: 312
Weight: 428 g
Dimensions: 228 x 165 x 16 mm

You may also be interested in...

BTEC Level 3 National IT Student Book 1
Added to basket
Who Owns The Future?
Added to basket
Bitcoin For Dummies
Added to basket
£15.99
Paperback
Guerrilla Marketing
Added to basket
£13.99
Paperback
Get Up to Speed with Online Marketing
Added to basket
Entrepreneur
Added to basket
£12.99
Paperback
Social Media Engagement For Dummies
Added to basket
Inbound Marketing, Revised and Updated
Added to basket
Jab, Jab, Jab, Right Hook
Added to basket
DotCom Secrets
Added to basket
£14.95
Paperback
Social Media Marketing For Dummies
Added to basket
The Curve
Added to basket
£10.99
Paperback

Please sign in to write a review

Your review has been submitted successfully.