Visit our Christmas Gift Finder
Click & Collect from 2 Hours
Last Christmas Delivery Dates
Free UK Standard Delivery on orders £20 and over Order in time for Christmas 18th December 2nd Class | 19th December 1st Class Free Click & Collect to shops From 2 hours of your order*
The CIM Handbook of Strategic Marketing (Hardback)
  • The CIM Handbook of Strategic Marketing (Hardback)
zoom

The CIM Handbook of Strategic Marketing (Hardback)

(author), (author)
£83.99
Hardback 298 Pages / Published: 31/07/1998
  • We can order this

Usually dispatched within 3 weeks

  • This item has been added to your basket
The CIM Handbook of Strategic Marketing targets senior executives responsible for shaping and managing the company's strategic direction. The strategic dimensions of marketing management are emphasised along with the critical importance of matching the company's capabilities with genuinely attractive market sectors. The Handbook's strategic perspective and pragmatic outlook pervade the text and underpin its practical foundations.



The rise of global competition and continuous innovation have redefined market structures, reshaped industries and given customers unprecedented value and choice. In this era of customer sovereignty there is a tremendous amount of pressure on organizations to adopt the principles of the marketing concept and to develop a much sharper strategic focus.

The CIM Handbook of Strategic Marketing is a reference source to guide effective marketing practice. It provides supportive material for managers and employees who are building their marketing competence by attending training programmes, and includes contributions from leading academics - such as, Peter Doyle, Malcolm McDonald, Nigel Piercy

The book amounts to a firm blueprint written by leading marketing thinkers for designing and implementing effective marketing strategies and improving business performance.

Colin Egan is Professor of Strategic Management at Leicester Business School.

Michael J Thomas is Professor of Marketing at the University of Strathclyde Business School.

Publisher: Taylor & Francis Ltd
ISBN: 9780750626132
Number of pages: 298
Weight: 862 g
Dimensions: 248 x 191 x 23 mm

You may also be interested in...

Reviews

Please sign in to write a review

Your review has been submitted successfully.