A detailed examination of China's increasingly important chemical and pharmaceutical industry. Numerous case studies describe how western companies, such as BASF, Bayer, Bicoll, Ciba, Degussa, DSM and Novartis are managing their market entry in China.
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Number of pages: 296
Weight: 474 g
Dimensions: 235 x 155 x 16 mm
Edition: Softcover reprint of hardcover 1st ed. 2005
From the reviews:
"China, with its potential market of 1.3 billion consumers, has resurrected the western world's stagnant economic outlook. ... This is an interesting book on the global chemical industry and the business practices of multinational companies." (Helmut Hugel, Chemistry in Australia, December, 2005)
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