The Changing Landscape of China's Consumerism - Chandos Asian Studies Series (Hardback)Alison Hulme (editor)
Hardback 256 Pages / Published: 15/07/2014
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Consumerism in China has developed rapidly. The Changing Landscape of China's Consumerism looks at the growth of consumerism in China from both a socio-economic and a political/cultural angle. It examines changing trends in consumption in China as well as the impact of these trends on society, and the politics and culture surrounding them. It examines the ways in which, despite needing to "unlock" the spending power of the rural provinces, the Chinese authorities are also keen to maintain certain attitudes towards the Communist Party and socialism "with Chinese Characteristics." Overall, it aims to show that consumerism in China today is both an economic and political phenomenon and one which requires both surrounding political culture and economic trends for its continued establishment. The ways in which this dual relationship both supports and battles with itself are explored through apposite case studies including the use of New Confucianism in the market context, the commodification of Lei Feng, the new Chinese tourist as a diplomatic tool in consumption, the popularity of Shanzhai (fake product) culture, and the conspicuous consumption of China's new middle class.
Publisher: Woodhead Publishing Ltd
Number of pages: 256
Weight: 540 g
Dimensions: 234 x 156 x 20 mm
"Consumerism...is better seen as an ideology or a set of values, and we will be better served by viewing Chinese consumerism dissected and diagnosed as such, in an ongoing ideological battleground that involves all members of society across the world. For that, this book is certainly a good starting point." --Pacific Affairs, The Changing Landscape of China's Consumerism "I recommend it to all those who are either interested in learning about contemporary consumer culture in China or committed to engaging in serious research." --Journal of Economics
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