The Change Catalyst: Secrets to Successful and Sustainable Business Change (Hardback)
  • The Change Catalyst: Secrets to Successful and Sustainable Business Change (Hardback)
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The Change Catalyst: Secrets to Successful and Sustainable Business Change (Hardback)

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£23.99
Hardback 424 Pages / Published: 26/04/2017
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The essential companion for delivering successful and sustainable change. "Essential reading for CEOs and leaders of change." - Martin Davis, CEO, Kames Capital 88% of change initiatives fail. The Change Catalyst provides you with the insight, tools and know-how you need to make sure your next change, strategy or M&A is the one in eight that succeeds. Whether you're trying to change a process, a culture, a behaviour or an entire business, success demands complete clarity of what you are trying to achieve and why, followed by a clear plan to align your people to deliver. All change is about people, and one of the most important ingredients for successful change is the identification and appointment of a Change Catalyst. This is the person who can guide your organisation its people and its processes to the ultimate delivery of the outcomes your business needs. The book takes you deep inside the culture and process of change to show you how to set yourself up for success in both the short and long term; identify your goal, clarify your vision, stay focused on the outcome and develop and deliver a do-able plan. It will also explain how to genuinely engage stakeholders at all levels in every stage of the process. Real-world case studies show you what a successful change initiative looks like on the ground, and the Change Toolbox offers a collection of proven tools and models to streamline planning and implementation. Clear, intelligent guidance cuts through the buzzwords to get down to business quickly, and a pragmatic, holistic approach helps you tackle strategy, culture, execution and more. People don't like change; it rattles their cages and makes them uncomfortable and emotion trumps logic every time. This book shows you how to pinpoint the emotional triggers, coax logic out of hiding and get everyone on board as you drive real, lasting change. * Learn why typical change initiatives are far more likely to fail than succeed. * Identify your Change Catalyst to strengthen both process and outcome. * Overcome cultural challenges and turn understanding into transformation. * Develop and implement a solid strategy for successful change. Whether you want change at the team level or on a government scale, no initiative is immune from the perils of inertia, misguided focus, distracted leadership or muddled planning. Change is inevitable. Successful change isn't. The Change Catalyst will tilt the odds on your favour and enable your next change initiative to be among the 12% that succeeds.

Publisher: John Wiley & Sons Inc
ISBN: 9781119386261
Number of pages: 424
Weight: 742 g
Dimensions: 230 x 159 x 28 mm


MEDIA REVIEWS
"'The Change Catalyst' is essential reading for CEO's and leaders of change. A how-to guide for accomplishing one of the most critical assignments in business - the successful instigation of subtainable change. Campbell not only explains what we should be doing - but more importantly, why and how." (Martin Davis, CEO Kames Capital, March 2017) "It's a rare business book where you feel like the author is sitting with you having a conversation and guiding you. Campbell gives us the ability to identify the distractions that kill most change initiatives and bring to the surface those things that truly matter. He will restore your faith that positive and lasting change is possible." (Sean Russo, MD Noah's Rule; Ex Rothchilds Board Member & MD Rothschild Treasury, March 2017) "From the start to the end I was captivated by Campbell's easy-to-read, natural writing style. The book contains innumerable moments of insight and his nuggets of reality are spot on. He reminds us what we need to stay focussed on to really make change happen." (Carlos Sabugueiro, CEo Me & Africa, Copart; Ex CEO Zurich Hong Kong and Middle East, March 2017) "'The Change Catalyst' is the most accessible, entertaining and insightful book on the subject I have read in many a year. Campbell possesses the rare ability to simplify complex subjects, and with his own inimitable style and humour, he gives the reader confidence and insight they will need to achieve what most fail to deliver - successful and sustainable change." (David Pitman, Global Finance Partner, Boston Consulting Group, March 2017) "If you want your next change or strategy to be the 1 in 8 that succeeds; buy this book." (Alastair Conway, CEO James Hay Partnership, March 2017)

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