The Centre Brain: Unleashing Your Persuasive Power (Paperback)
  • The Centre Brain: Unleashing Your Persuasive Power (Paperback)
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The Centre Brain: Unleashing Your Persuasive Power (Paperback)

(author)
£9.99
Paperback 172 Pages / Published: 20/07/2017
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When you face a red light, what can you say to turn it green? On stage needing to hook the audience? Convincing a friend over coffee? Sweating it in a job interview? The results of what you say aren't coincidence. Whether you persuade, or not, is down to whether you use the right prompts. The Centre Brain - the body's action centre - responds to what it hears. And, if the right prompts are used, the brain can be persuaded to act. Effective communication isn't a lottery. The Centre Brain explains why your communication works, or doesn't. Why you prompt action, or don't. The result of a 20-year quest to discover what prompts action, The Centre Brain offers readers a glimpse into the story behind their stories. Combining psychological insight, real-life experience and inspiring application, this book will show how you can make your message unmissable using the Centre Brain 5 prompts to action.

Publisher: SPCK Publishing
ISBN: 9780281077908
Number of pages: 172
Dimensions: 198 x 129 mm

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