The Cadillac Story: The Postwar Years (Hardback)
  • The Cadillac Story: The Postwar Years (Hardback)
zoom

The Cadillac Story: The Postwar Years (Hardback)

(author)
£32.00
Hardback 240 Pages / Published: 19/11/2003
  • Not available

This product is currently unavailable.

  • This item has been added to your basket
The Cadillac story is more than the story of a car company. It is, in many ways, the story of the American automobile industry itself- which, as much as any industry, drove America's growth in the twentieth century and defined who we are as a people: mobile and prosperous. Cadillac, again and again, played a critical role in that story, for both good and ill.
In the depths of the Great Depression, the brand redefined itself and the luxury market. After World War II, it epitomized expansive prosperity. Then, in the 1980s, it epitomized the industrial crisis that had suddenly overtaken America. Today, Cadillac's struggle to survive in a furiously competitive-and suddenly international-automobile industry mirrors the challenges facing American industry as a whole. Its success in meeting those challenges will have much to say about the future of American industry and of General Motors.

Publisher: Stanford University Press
ISBN: 9780804749428
Number of pages: 240
Weight: 762 g
Dimensions: 254 x 178 x 22 mm

You may also be interested in...

British Auto Legends
Added to basket
The Car Book
Added to basket
DK
£25.00   £20.00
Hardback
Driven to Distraction
Added to basket
My Life and Work
Added to basket
£9.99
Paperback
Land Rover
Added to basket
£7.99
Paperback
Gentlemen, Start Your Engines!
Added to basket
Cars We Loved in the 1960s
Added to basket
The London Taxi
Added to basket
£7.99
Paperback
Volkswagen Beetle
Added to basket
Round the Bend
Added to basket
£7.99
Paperback
Top Gear: Dream Cars
Added to basket
£25.00
Hardback
The British Motor Industry
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.