Visit our Christmas Gift Finder
The Cadillac Story: The Postwar Years (Hardback)
  • The Cadillac Story: The Postwar Years (Hardback)
zoom

The Cadillac Story: The Postwar Years (Hardback)

(author)
£32.00
Hardback 240 Pages / Published: 19/11/2003
  • Not available

This product is currently unavailable.

  • This item has been added to your basket
The Cadillac story is more than the story of a car company. It is, in many ways, the story of the American automobile industry itself- which, as much as any industry, drove America's growth in the twentieth century and defined who we are as a people: mobile and prosperous. Cadillac, again and again, played a critical role in that story, for both good and ill.
In the depths of the Great Depression, the brand redefined itself and the luxury market. After World War II, it epitomized expansive prosperity. Then, in the 1980s, it epitomized the industrial crisis that had suddenly overtaken America. Today, Cadillac's struggle to survive in a furiously competitive-and suddenly international-automobile industry mirrors the challenges facing American industry as a whole. Its success in meeting those challenges will have much to say about the future of American industry and of General Motors.

Publisher: Stanford University Press
ISBN: 9780804749428
Number of pages: 240
Weight: 762 g
Dimensions: 254 x 178 x 22 mm

You may also be interested in...

The British Motor Industry
Added to basket
Cool Cars
Added to basket
£9.99   £7.99
Paperback
British Auto Legends
Added to basket
Top Gear: Dream Cars
Added to basket
£25.00
Hardback
Jaguar
Added to basket
£7.99
Paperback
Top Gear Supercars
Added to basket
£25.00
Hardback
Top Gear: The Cool 500
Added to basket
Porsche 911: 50 Years
Added to basket
The Rolls-Royce Story
Added to basket
my cool classic car
Added to basket
100 Cars Britain Can Be Proud Of
Added to basket
The World According to Clarkson
Added to basket
Land Rover
Added to basket
£7.99
Paperback

Please sign in to write a review

Your review has been submitted successfully.