The Butterfly Effect in Competitive Markets: Driving Small Changes for Large Differences (Hardback)Rajagopal (author)
Hardback 295 Pages / Published: 04/03/2015
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This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions.
Publisher: Palgrave Macmillan
Number of pages: 295
Weight: 5023 g
Dimensions: 216 x 140 x 19 mm
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