The Business Plan Workbook: A Practical Guide to New Venture Creation and Development (Hardback)
  • The Business Plan Workbook: A Practical Guide to New Venture Creation and Development (Hardback)
zoom

The Business Plan Workbook: A Practical Guide to New Venture Creation and Development (Hardback)

(author), (author), (author)
£51.99
Hardback 352 Pages / Published: 03/03/2016
  • Not available

This product is currently unavailable.

  • This item has been added to your basket
One of the most important steps in launching a new venture or expanding an existing one is the creation of a business plan. Time after time, studies and real-life examples reveal that the absence of a written business plan leads to a higher incidence of failure for new businesses, and inhibits growth and development. Based on methodology developed at Cranfield School of Management, The Business Plan Workbook takes a practical approach to topic of business planning for new venture creation and development. Equally suitable for a range of academic and professional courses and for those developing small businesses, it takes the reader through 29 assignments to help you create and present your business plan, from learning how to create a competitive business strategy through to forecasting sales volume and value. It will help you to validate your business idea, brand your business, research and segment your market, and raise finance; all through one persuasive plan. With new additional material covering the 7 Ps of Marketing, a section of Planning for Growth and a range of new and updated case studies of real life entrepreneurs, this classic text is an invaluable guide to all aspects of business planning.

Publisher: Kogan Page Ltd
ISBN: 9780749478971
Number of pages: 352
Weight: 678 g
Dimensions: 241 x 164 x 24 mm
Edition: 8th Revised edition

You may also be interested in...

Brick by Brick
Added to basket
£9.99
Paperback
Organization Development
Added to basket
The Concise 33 Strategies of War
Added to basket
The Life Coaching Handbook
Added to basket
Delivering Happiness
Added to basket
£7.99
Paperback
Key Management Models, 3rd Edition
Added to basket
Traction
Added to basket
£12.99
Paperback
The Strategist
Added to basket
The McKinsey Way
Added to basket
Thinking Strategically
Added to basket
The Business Plan Coach: Teach Yourself
Added to basket
Maximum Achievement
Added to basket
£12.99
Paperback

Please sign in to write a review

Your review has been submitted successfully.