The Business of Opera - Ashgate Interdisciplinary Studies in Opera (Hardback)
  • The Business of Opera - Ashgate Interdisciplinary Studies in Opera (Hardback)
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The Business of Opera - Ashgate Interdisciplinary Studies in Opera (Hardback)

(editor), (editor), (series editor)
£67.99
Hardback 234 Pages / Published: 18/03/2016
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The study of the business of opera has taken on new importance in the present harsh economic climate for the arts. This book presents research that sheds new light on a range of aspects concerning marketing, audience development, promotion, arts administration and economic issues that beset professionals working in the opera world. The editors' aim has been to assemble a coherent collection of essays that engage with a single theme (business), but differ in topic and critical perspective. The collection is distinguished by its concern with the business of opera here and now in a globalized market. This includes newly commissioned operas, sponsorship, state funding, and production and marketing of historic operas in the twenty-first century.

Publisher: Taylor & Francis Ltd
ISBN: 9781472429452
Number of pages: 234
Weight: 590 g
Dimensions: 235 x 159 x 14 mm

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