- uses two conceptual models to understand the media: the market model and public sphere model;
- focuses on developments in the last decade, such as the rise of media conglomerates, and discusses new strategies;
- offers clear, concise, jargon-free writing accessible to students without an economics background.
This book will provide an invaluable guide to the changing media landscape.
Publisher: SAGE Publications Inc
Number of pages: 336
Weight: 449 g
Dimensions: 228 x 152 x 18 mm
Edition: 2nd Revised edition
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