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The Business of Children's Entertainment - The Guilford Communication Series (Paperback)Norma Odom Pecora (author)
Paperback 190 Pages / Published: 23/05/2002
- Publisher out of stock
For over 20 years, the development of children's television programming has been subsidized by toy manufacturers. The result has been an increased commercialization of children's popular culture--the creation of a "material world" of childhood characterized by brand-name toys, games, clothing, and television characters. Drawing on historical background and case studies, this book presents a unique look at the development of children as targets of the media and commercial industries, and examines the economic and social forces that have defined the evolution of children's entertainment.
Publisher: Guilford Publications
Number of pages: 190
Weight: 288 g
Dimensions: 229 x 152 x 12 mm
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