The Brain Supremacy: Notes from the Frontiers of Neuroscience (Hardback)
  • The Brain Supremacy: Notes from the Frontiers of Neuroscience (Hardback)
zoom

The Brain Supremacy: Notes from the Frontiers of Neuroscience (Hardback)

(author)
£18.99
Hardback Published: 25/10/2012
  • Not available

This product is currently unavailable

This product is currently unavailable.

  • This item has been added to your basket
In a world full of science, the balance of power between sciences is changing. Advances in physics, chemistry, and other natural sciences have given us extraordinary control over our world. Now the younger sciences of brain and mind are applying the scientific method not only to our environments, but to us. In recent years funding and effort poured into brain research. We are entering the era of the brain supremacy. What will the new science mean for us, as individuals, consumers, parents and citizens? Should we be excited, or alarmed, by the remarkable promises we read about in the media - promises of drugs that can boost our brain power, ever more subtle marketing techniques, even machines that can read minds? What is the neuroscience behind these claims, and how do scientists look inside living human brains to get their astonishing results? The Brain Supremacy is a lucid and rational guide to this exciting new world. Using recent examples from the scientific literature and the media, it explores the science behind the hype, revealing how techniques like fMRI actually work and what claims about using them for mindreading really mean. The implications of this amazingly powerful new research are clearly and entertainingly presented. Looking to the future, the book sets current neuroscience in its social and ethical context, as an increasingly important influence on how all of us live our lives.

Publisher: Oxford University Press
ISBN: 9780199603374
Weight: 578 g
Dimensions: 217 x 151 x 35 mm

You may also be interested in...

Fermat's Last Theorem
Added to basket
In Search Of Schrodinger's Cat
Added to basket
£9.99   £8.99
Paperback
The Elegant Universe
Added to basket
How to Teach Quantum Physics to Your Dog
Added to basket
Cosmos
Added to basket
£12.99
Paperback
The Things that Nobody Knows
Added to basket
Nature Guide Stars and Planets
Added to basket
Sapiens
Added to basket
£10.99   £8.99
Paperback
The Brain That Changes Itself
Added to basket
A Briefer History of Time
Added to basket
The Greatest Show on Earth
Added to basket
The Sports Gene
Added to basket
£10.99
Paperback
Human Universe
Added to basket
Periodic Tales
Added to basket

Please sign in to write a review

Your review has been submitted successfully.