The Brain Science of Business Management: Basic Ideas of Behavioral and Cognitive Economics (Hardback)Nalani L. DeSilva (author)
Hardback 164 Pages / Published: 01/05/2016
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Behavioral economics is an emerging field. This book gives a psychological insight into several areas in the field of economy, management and business administration by entwining it with the field of brain science. This approach will help the reader to look at brand new ways of doing business and managing companies, preparing a production team, organizing projects and implementing business ventures in the competitive economic and financial business landscapes of today.
Publisher: The Edwin Mellen Press
Number of pages: 164
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