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The Birth of Korean Cool: How One Nation Is Conquering the World Through Pop Culture (Paperback)
  • The Birth of Korean Cool: How One Nation Is Conquering the World Through Pop Culture (Paperback)
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The Birth of Korean Cool: How One Nation Is Conquering the World Through Pop Culture (Paperback)

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£14.99
Paperback 288 Pages / Published: 14/08/2014
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How did a really unhip country suddenly become cool?

How could a nation that once banned miniskirts, long hair on men and rock 'n' roll come to mass produce pop music and a K-pop star that would break the world record for the most YouTube hits?

Who would have predicted that a South Korean company that used to sell fish and fruit (Samsung) would one day give Apple a run for its money?

And just how does South Korea plan to use pop culture to beat America at its own game.

Welcome to South Korea: The Brand.

In The Birth of Korean Cooljournalist Euny Hong uncovers the roots of the 'Korean Wave': a fanaticism for South Korean pop culture that has enabled them to make the rest of the world a captive market for their products by first becoming the world's number one pop culture manufacturer.

South Korea's economic development has been nothing short of staggering - leapfrogging from third-world to first-world in just a few years and continuing to grow at a rapid and unprecedented rate - and for the first time The Birth of Korean Coolwill give readers exclusive insight into the inner workings of this extraordinary country; it's past, present and future.

Publisher: Simon & Schuster Ltd
ISBN: 9781471131042
Number of pages: 288
Dimensions: 216 x 135 mm

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