The Behavioral Foundations of Strategic Management - Theories of Strategic Management S. (Hardback)Philip Bromiley
Hardback Published: 02/11/2004
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This book argues persuasively that a behavioral perspective offers the best foundation for strategic management scholarship. * This book presents a focused approach to strategic management theory. * Outlines the basics of a behavioral approach to strategic management. * Examines assumptions of rationality and equilibrium and the problems they create. * Considers how a behavioral approach relates to a number of conventional approaches.
Publisher: John Wiley and Sons Ltd