The Behavioral Foundations of Strategic Management - Theories of Strategic Management S. (Paperback)Philip Bromiley (author)
Paperback 160 Pages / Published: 02/11/2004
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This book argues persuasively that a behavioral perspective offers the best foundation for strategic management scholarship. * This book presents a focused approach to strategic management theory. * Outlines the basics of a behavioral approach to strategic management. * Examines assumptions of rationality and equilibrium and the problems they create. * Considers how a behavioral approach relates to a number of conventional approaches.
Publisher: John Wiley and Sons Ltd
Number of pages: 160
Weight: 236 g
Dimensions: 229 x 152 x 12 mm
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