The Behavioral Economics of Brand Choice (Hardback)
  • The Behavioral Economics of Brand Choice (Hardback)
Hardback Published: 27/06/2007
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This text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science. This analysis reveals the causes of consumer choice that underlie brand selection; the role of price and non-price elements of marketing; a new way of describing the structure of markets and analyzing consumer behaviour.

Publisher: Palgrave Macmillan
ISBN: 9780230006836

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