The Bauhaus and America: First Contacts, 1919-1936 - The MIT Press (Paperback)
  • The Bauhaus and America: First Contacts, 1919-1936 - The MIT Press (Paperback)
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The Bauhaus and America: First Contacts, 1919-1936 - The MIT Press (Paperback)

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£27.00
Paperback 288 Pages / Published: 23/02/2001
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Margret Kentgens-Craig shows that the fame of the Bauhaus in America was the result not only of the inherent qualities of its concepts and products, but also of a unique congruence of cultural supply and demand, of a consistent flow of information, and of fine-tuned marketing. Although the Bauhaus existed for a mere fourteen years and boasted fewer than 1,300 students, its influence is felt throughout the world in numerous buildings, artworks, objects, concepts, and curricula. After the Bauhaus's closing in 1933, many of its protagonists moved to the United States, where their acceptance had to be cultivated. In this book Margret Kentgens-Craig shows that the fame of the Bauhaus in America was the result not only of the inherent qualities of its concepts and products, but also of a unique congruence of cultural supply and demand, of a consistent flow of information, and of fine-tuned marketing. Thus the history of the American reception of the Bauhaus in the 1920s and 1930s foreshadows the patterns of fame-making that became typical of the post-World War II art world.

Publisher: MIT Press Ltd
ISBN: 9780262611718
Number of pages: 288
Weight: 644 g
Dimensions: 229 x 178 x 13 mm

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