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The B Corp Handbook: How to Use Business as a Force for Good (Paperback)
  • The B Corp Handbook: How to Use Business as a Force for Good (Paperback)
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The B Corp Handbook: How to Use Business as a Force for Good (Paperback)

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£19.99
Paperback 336 Pages / Published: 13/10/2014
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Join a Growing movement: Learn how you can join a fast - growing global movement to redefine success in business - led by well - known icons like Patagonia and Ben & Jerry's as well as disruptive upstarts like Warby Parker and Etsy - recently covered by the New York Times, the Economist, the Wall Street Journal, Entrepreneur, and Inc. Build a better business: Drawing on best practices from 100+ B Corps, this book shows that using business as a force for good can help distinguish your company in a crowded market, attract and retain the best employees, and increase customer trust, loyalty, and evangelism for your brand. More than 1,000 companies from 80 industries and 30 countries are leading a global movement to redefine success in business. They're called B Corporations - B Corps for short - and these businesses create high - quality jobs, help build stronger communities, and restore the environment, all while generating solid financial returns. Author and B Corp owner Ryan Honeyman worked closely with over 100 B Corp CEOs and senior executives to share their tips, advice, and best - practice ideas for how to build a better business and how to meet the rigorous standards for - and enjoy the benefits of - B Corp certification. This book makes the business case for improving your social and environmental performance and offers a step - by - step "quick start guide" on how your company can join an innovative and rapidly expanding community of businesses that want to make money and make a difference.

Publisher: ReadHowYouWant.com Ltd
ISBN: 9781459684942
Number of pages: 336
Dimensions: 254 x 197 mm
Edition: [Large Print]

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