The B Corp Handbook, Second Edition: How You Can Use Business as a Force for Good (Paperback)
  • The B Corp Handbook, Second Edition: How You Can Use Business as a Force for Good (Paperback)
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The B Corp Handbook, Second Edition: How You Can Use Business as a Force for Good (Paperback)

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£24.99
Paperback 380 Pages / Published: 26/04/2019
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B Corps are a global movement of more than 2,700 companies in 60 countries-like Patagonia, Ben & Jerry's, Kickstarter, Danone North America, and Eileen Fisher-that are using the power of business as a force for good. B Corps have been certified to have met rigorous standards of social and environmental performance, accountability, and transparency. This book is the authoritative guide to the what, why, and how of B Corp certification. Coauthors Ryan Honeyman and Dr. Tiffany Jana spoke with the leaders of over 200 B Corps from around the world to get their insights on becoming a Certified B Corp, improving their social and environmental performance, and building a more inclusive economy. The second edition has been completely revised and updated to include a much stronger focus on diversity, equity, and inclusion (DEI). These changes are important because DEI can no longer be a side conversation-it must be a core value for any company that aspires to make money and make a difference. While this book is framed around the B Corp movement, any company, regardless of size, industry, or location, can use the tools contained here to learn how to build a better business. As the authors vividly demonstrate, using business as a force for good can help you attract and retain the best talent, distinguish your company in a crowded market, and increase trust in your brand.

Publisher: ReadHowYouWant.com Ltd
ISBN: 9780369302632
Number of pages: 380
Dimensions: 240 x 155 mm
Edition: Large type / large print edition

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