The Audience Experience: A Critical Analysis of Audiences in the Performing Arts (Hardback)
  • The Audience Experience: A Critical Analysis of Audiences in the Performing Arts (Hardback)
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The Audience Experience: A Critical Analysis of Audiences in the Performing Arts (Hardback)

(editor), (editor), (editor)
£48.50
Hardback 184 Pages / Published: 12/07/2013
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The performing arts around the world need to develop their audiences, and arts marketing in the current mode has a limited ability to help. This book provides guidance about understanding and researching your audience. The book provides international best-practice case studies of projects that employ innovative methods to build knowledge of their audience. The collection presents internationally renowned scholars' current research on contemporary practices, framed by newly emerging theory. "The Audience Experience" identifies a momentous change in what it means to be part of an audience for a live arts performance. Together, new communication technologies and new kinds of audiences have transformed the expectations of performance, and "The Audience Experience" explores key trends in the contemporary presentation of performing arts. The book also presents case studies of audience engagement and methodology, reviewing both conventional and innovative ways of collecting and using audience feedback data. Directed to performing arts companies, sponsors, stakeholders, and scholars, this collection of essays moves beyond the conventional arts marketing paradigm to offer new knowledge about how audiences experience the performing arts.

Publisher: Intellect Books
ISBN: 9781841507132
Number of pages: 184
Weight: 476 g
Dimensions: 220 x 220 x 15 mm


MEDIA REVIEWS
"Useful and stimulating."--Ivan Wadeson, Arts Professional
Useful and stimulating. --Ivan Wadeson, Arts Professional"

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