The Asian Insider: Unconventional Wisdom for Asian Business (Paperback)
  • The Asian Insider: Unconventional Wisdom for Asian Business (Paperback)
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The Asian Insider: Unconventional Wisdom for Asian Business (Paperback)

(author)
£34.99
Paperback 294 Pages / Published: 01/01/2004
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Knowledge of Asian business is dominated by conventional wisdom, much of which has achieved the status of myth. Bestselling author Michael Backman has researched beneath the surface to reveal the things that you need to know about Asian business and society. Using a wealth of examples, case studies and anecdotes, he provides a revealing and unconventional picture based around key business themes. Business, business culture and culture are entwined to draw the reader from the outside into becoming an Asian insider. Written in the author's direct, sharp style, The Asian Insider is a fascinating read for anyone wishing to get to grips with Asian business and understand how Asia really works.

Publisher: Palgrave Macmillan
ISBN: 9781349512881
Number of pages: 294
Dimensions: 235 x 155 mm
Edition: Softcover reprint of the original 1st ed. 200


MEDIA REVIEWS

'The brilliant young writer on regional business strategies.' - Rowan Callick, Australian Financial Review

'[Michael Backman] really understands why business evolved the way it did in Asia.' - The Economist

'Michael Backman, an expert on the overseas Chinese...' - former Prime Minister of Singapore, Goh Chok Tong

'Renowned author Michael Backman...Apt and cogent.' - Then Malaysian Transport Minister and MCA President, Ling Liong Sik

'[Michael Backman] raises extraordinarily important questions about the national interest...' - Senator Susan Knowles

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