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The Art of SEO 3e (Paperback)
  • The Art of SEO 3e (Paperback)
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The Art of SEO 3e (Paperback)

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£39.99
Paperback 994 Pages / Published: 28/08/2015
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Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements. Comprehend SEO's many intricacies and complexities Explore the underlying theory and inner workings of search engines Understand the role of social media, user data, and links Discover tools to track results and measure success Examine the effects of Google's Panda and Penguin algorithms Consider opportunities in mobile, local, and vertical SEO Build a competent SEO team with defined roles Glimpse the future of search and the SEO industry Visit the book website (http://www.artofseobook.com) for FAQs and to post your own burning questions. You'll have access to special offers and discounts on various SEO tools and services. You can also get exclusive access to instructional videos related to the concepts in the book by sending an email to bonuses@artofseobook.com

Publisher: O'Reilly Media, Inc, USA
ISBN: 9781491948965
Number of pages: 994
Weight: 1684 g
Dimensions: 232 x 181 x 51 mm

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“an absorbing read for anyone interested in SEO”

Search Engine Optimisation (SEO) has a reputation of being a rather mysterious, even clandestine practice. The aim of this book is to lift the lid on this art form.

The book's four authors are highly active in... More

Paperback edition
25th March 2012
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