The Art of Prestige: The Formative Years at Knopf, 1915-1929 - Studies in Print Culture and History of the Book (Hardback)
  • The Art of Prestige: The Formative Years at Knopf, 1915-1929 - Studies in Print Culture and History of the Book (Hardback)
zoom

The Art of Prestige: The Formative Years at Knopf, 1915-1929 - Studies in Print Culture and History of the Book (Hardback)

(author)
£80.95
Hardback 224 Pages / Published: 30/07/2014
  • Not available

This product is currently unavailable.

  • This item has been added to your basket
In the American book trade, Alfred A. Knopf, Inc., and its inimitable logo featuring a borzoi wolfhound have come to signify the pinnacle of prestigious publishing. Launched in 1915 by a dynamic twenty-two-year-old and his refined fiancee, Blanche Wolf, the firm soon developed a reputation for excellence, quickly overcoming outsider status to forge a unique identity that has endured well past its founders' lifetimes.Capturing the little-known early history of Knopf, The Art of Prestige explores the origins of the company's rise to success during the Jazz Age, when Alfred and Blanche established themselves as literary impresarios on both sides of the Atlantic. Drawing on key archival documents from all phases of the publishing process, Amy Root Clements reconstructs the turning points and rhetorical exchanges that made Knopf's initial books noteworthy, from the acquisitions process to design, consumer marketing, and bookselling.Lasting cornerstones of the young firm include alliances with pivotal figures in the world of graphic arts and book production and with European publishers who brought numerous Nobel Prize winners to the Borzoi list during the company's first fifteen years. Other featured luminaries include the American authors Willa Cather, Dashiell Hammett, and Langston Hughes. The Art of Prestige also examines Alfred Knopf's ancestry, up-bringing, and formal education at Columbia, as well as his apprenticeships with Frank Nelson Doubleday and Mitchell Kennerley - factors that would influence his business decisions for years to come.The result is a portrait of innovative branding that seamlessly merged book production with book promotion in a literary landscape that was ripe for transformation.

Publisher: University of Massachusetts Press
ISBN: 9781625340924
Number of pages: 224
Weight: 522 g
Dimensions: 229 x 152 x 16 mm

You may also be interested in...

Publishing the Fine and Applied Arts
Added to basket
How to Write Fiction Without the Fuss
Added to basket
Merchants of Culture
Added to basket
Pursuit: The Memoirs of John Calder
Added to basket
The Garden of Eros
Added to basket
£9.99
Paperback
Design: Curwen Press
Added to basket
£12.50
Hardback
Emigres
Added to basket
£39.95
Hardback
Inside Book Publishing
Added to basket
The Ladybird Story
Added to basket
Publishing E-Books For Dummies
Added to basket
Paper: An Elegy
Added to basket
£9.99
Paperback
Selling Rights
Added to basket
£53.99
Paperback
A Diary of The Lady
Added to basket
The Book
Added to basket
£35.00
Hardback
The Book in the Renaissance
Added to basket
A World of Letters
Added to basket

Please sign in to write a review

Your review has been submitted successfully.