Visit our Christmas Gift Finder
The Art of Asking Questions: Studies in Public Opinion, 3 (Hardback)
  • The Art of Asking Questions: Studies in Public Opinion, 3 (Hardback)
zoom

The Art of Asking Questions: Studies in Public Opinion, 3 (Hardback)

(author)
£27.99
Hardback 264 Pages / Published: 21/05/1951
  • Not available

This product is currently unavailable.

  • This item has been added to your basket

While the statisticians are trying to knock a few tenths off the statistical error, says Mr. Payne, errors of tens of percents occur because of bad question wording. Mr. Payne's shrewd critique of the problems of asking questions reveals much about the nature of language and words, and a good deal about the public who must answer the poller's questions. For public opinion pollers, census takers, advertising copywriters, and survey makers of all kinds this book will be a tool for the achievement of more reliable results.

Originally published in 1951.

The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.

Publisher: Princeton University Press
ISBN: 9780691093048
Number of pages: 264
Weight: 454 g

You may also be interested in...

The Lowland Clearances
Added to basket
The Craftsman
Added to basket
£9.99
Paperback
The Poverty of Historicism
Added to basket
Eroticism
Added to basket
£10.99
Paperback
Nudge
Added to basket
£15.99
Hardback
The Sociology Book
Added to basket
DK
£17.99
Hardback
Sex and Punishment
Added to basket
Caliban And The Witch
Added to basket
A Dictionary of Sociology
Added to basket
Small Is Beautiful
Added to basket
Motherhood
Added to basket
£9.99
Hardback
Development as Freedom
Added to basket

Please sign in to write a review

Your review has been submitted successfully.