The Arab World Unbound: Tapping into the Power of 350 Million Consumers (Hardback)Vijay Mahajan (author)
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This groundbreaking book reveals the myriad opportunities presented by the Arab World's market of 350 million consumers, who collectively wield the ninth-largest economy in the world. Based on the author's firsthand research, including hundreds of market visits and more than 600 interviews at companies doing business throughout the region, this book shows how globally interconnected and vibrant the Arab markets are.
Through a rich blend of data and anecdotal observations, it chronicles how, by respecting the region's culture and religious norms, hundreds of local and multinational companies and entrepreneurs are creating successful businesses in this large and growing marketplace.Hundreds of interviews and illustrative examples peel away stereotypes about Arab consumers to reveal diverse, vibrant and entrepreneurial consumer marketsExplains how multinational companies, such as Coca-Cola, Unilever, and Proctor & Gamble, and leading regional companies are working successfully in the Arab nationsShows how Arab entrepreneurs, both men and women, are shaping the regional and global marketplacesVijay Mahajan, author of two previous award-winning books on emerging markets, is one of the world's most-cited researchers in the business and economics sector
As the global marketplace continues to expand, this book offers anyone interested in investing in the Arab world an expert perspective on the boundless business opportunities.
Publisher: John Wiley & Sons Inc
Number of pages: 432
Weight: 696 g
Dimensions: 230 x 160 x 36 mm
The Arab world deserves reading for presenting a view of the region that is rarely seen. (Money Week, October 2012)
This book offers an expert perspective on the boundless business opportunities in the Arab World. (Middle East, November 2012)
handy entrepreneurial guide its uniqueness among business guides aimed at a western demographic make it a must-read for those hoping to strike it big in the region (The National, February 2013)
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